branding
On Friday, Lee will be presenting a lecture on how banks and any brand can utilize new and social media. The presentation is for members of the Arkansas Bank Marketing Association. Stay tuned for updates.
When we talk about branding, we discuss why it is important to be brand-consistent. That starts with the brand’s color profile. When developing a brand, we look at the good-ole Pantone Swatch Book. Clarovista’s “orange” is Pantone 021. When we order business cards, letterhead, and envelopes from the press,…
Young people who grew up with social media (Facebook, Twitter, MySpace) can have trouble distinguishing between what’s personal and what’s not. They’re so used to messaging for personal reasons, that they can easily create a public relations nightmare for a brand. Its important, if you let your young staff…
Have you seen Dos Equis’ new commercials? If you haven’t. Stop reading this and go to YouTube right now! They’re great. Euro RSCG (big agency) created the new brand to improve import sales. Read the ADAGE article here.
© 2010 Copyright CLAROVISTA | A New Media Agency. | Email
Back to Top